Finding a Niche

What is a Niche?

A niche Is a low competitive market in a highly popular topic. It’s basically a small untapped market in short. What it boils down to is Supply and demand. If you low Supply and High demand then you should have a niche. This varies by opinion in the specifics as far as the numbers are concerned, however if your just starting out It may be a good Idea not to start in something that is highly competitive. For example even if you have a niche, you may not want to start in a market that has less than 80 million sites. It might be more prudent to start in a similar market with 3 million sites or less. In a word the best reason you want to find a niche is, "competition." The less competition the better.

How to Find a Niche?

Finding a niche as it relates to earning extra cash online has a lot to do with the competiveness of the keywords that your trying to use. For example “basketball”. Would be an example of a marketing category and “How to jump higher for basketball” or “Improving your jump shot” would be and be considered one of it’s niches. Basketball is way to broad of a topic for a beginner having something related to a more specific need would be best. One of the ways I use to check for keywords is Google AdWords Keyword tool. I go there and check the searches that were made for a keyword and then go to Google and see how many sites, with quotes, there are for that particular keyword. For example type in google's search "keyword". Use your own judgment on what keywords you feel would be best for you. However this can take a lot of time. If you are short on time many consider Keyword Elite to be one of the best tools available for you to do keyword research. After you’ve found a niche it’s best to see what kind of sites come up under the keywords you choose. If they're just information sites you may want to consider other keywords which have sites that are more geared to sales.

How do I Know If I Have The Right Niche?

This is a hard question to answer and the one of the only ways to find out is through trial and error. Even with research indicating that you have a niche to work in sometimes common sense will have to overrule all logical explanations. For example if you complete all of the steps of your marketing campaign are complete your site and you have your site well optimized for the search engines and are still not getting any sales then you might have the wrong niche. Only sales through time will tell. You might have the wrong product in the right niche. If you are using Clickbank then CBEngine really great way to help find out what products are hot right now. It might be that the content on your site is not knowledgeable enough or show enough passion to your potential client and therefore doesn’t establish a rapport. In addition many believe that it’s best to choose a niche in something that your are passionate about or have a lot of knowledge in because it makes it easier to write about. I my humble opinion it seems as though the best answer (after the numbers back this up) is having the right product at the right time in the right niche.