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Wednesday, September 17, 2008

Internet Marketing

Internet Marketing vs SEO (Search Engine Optimization)


What's the difference? At first glance it may not appear to be much. After all Internet Marketing and SEO go hand in hand right? Not necessarily. Let me explain. SEO or Search Engine Optimization is the process of optimizing your site to rank well in the search engines for a particular subject, keyword, or market. Internet marketing however, while it does involve SEO, should not be viewed in the as the same. Does having your site on the number one in Google help? Of course it does. That's what you want to do, but to fully maximize the potential and increase the income from your site you want to Advertise as well- this is where internet marketing comes in.


Traditional Marketing


Marketing on the internet should be compared to marketing in any business. You want to get your site or blog out to as many poeple as possible, it's a numbers game. If you have your site on the number one spot on Google you'll get a lot of traffic (assuming you've already done your research on the niche you have chosen and are generating sales)and have a automatic cash machine. Would you like to increase your income? Why do you ask? Why not? Because you can. Your in the internet marketing business to make money after all so why not make some more. For an more reasonable example if you've got your site indexed but aren't getting much traffic due to heavy competition in page ranks(or maybe don't have your site indexed at all) you are going to want to advertise. Aside from AdSense there are other ways to drive traffic to your site for free for that matter.


Backlinks


In a lot of blogs and readings you may her about the topic of backlinks. Backlinks are links on another site that link back to yours. People often use backlinks for popularity in relation to page rank and to get there sites indexed. Why not consider using backlinks to increase traffic. Take my blog for example. As of this writing if you Google the term "Fastest ways to get rich" (without quotations) and go to the 1st page of Google of the search results you'll see an article I wrote under "Fastest ways to get Rich:GoAticles.com" in the 7th spot. Click on the article. At the end of the article you will see the link back to this blog. This is a backlink that I've created for free.




Here's a pic of what you should see.






Writing Articles


This is not a new method of marketing by any means. As you can see from the example above you can write an article and submit your website as the source. In some cases you may be able to place your affiliate links as the source and throughout the article as well. Writing articles can be an also be know as "Bum Marketing." It gets labeled the as the term " Bum Marketing" because it supposed to be so easy a bum could do it. A word of caution: be sure to check out the rules and guidelines before posting or submitting your article. Many article submitting sites do not allow you to put your affiliate link as a source or in the entire article at all. You can also do this in forums, online discussion groups, and Networking Websites as well.


The point is even if you have your site at number the number one spot on google (if your reading this you probably don't) you can still find ways to increase you income by marketing on the internet. Why would you want to miss out on opportunity to capitalize, especially if it's for free? For the beginner trying to learn how to make some extra cash hopefully this can clear up the fact that you don't need a site to make money online or even have your site indexed if you know the difference between SEO and Internet Marketing.






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