Earn Extra Cash with Adwords

What is Adwords?

Adwords is a marketing tool created by Google. It is also know as PPC (Pay Per Click) advertising. When you do a search on a subject and look at the results with Google, if it is a highly competitive market, you will see what’s called sponsored links located on the right hand side of the results and sometimes as the first results before the normal unpaid results start. You can pay to be on the first page of Google. Your ads may also be placed on other websites (that you can specifically choose) in general, and on googles content network which include sites like Ask.com.

Who Can Use Adwords?

Anyone can use Adwords. It’s only 5 dollars to set up, and you have the option of post billing or pre billing. Once you’ve set up an account you will have the option to set your account up as a starter or advanced edition. You can change this at any time and it’s free to do. The starter edition is easier to use when you begin but you will want to eventually switch to the advanced version (it has more bells and whistles).

Why Use Adwords?

Google’s Adwords program can be used for many different purposes (testing etc.), but I’ll just talk about advertising or marketing for now. So Why should you use Adwords? The bottom line is you want to get on the first page of Google. This is not the only way to generate traffic of course but arguably one of the absolute the fastest ways to generate traffic to your site. You don’t event have to have a site for that matter, you can send traffic directly to an affiliate link. The are millions of sites to choose from. You may have heard about bum marketing or article marketing by now, but the absolute way fastest way to make money online is with Adwords.

How Can My Ad Appear on Other Sites?

Other websites have what is called Adsense on their sites. This is how your site or advertisement will show up on other peoples websites. The owner of the sites that have Adsense get paid a portion of the advertising cost that you pay every time someone clicks on your advertisement.

How to Use Adwords?

When you first use Adwords you can either enter in keywords in the keyword tool or you can search what key words come up for a particular website that is in the niche that your trying to market. After you’ve found your profitable key words (low supply of sites and high number of searches) your ready to start a campaign. To start a campaign you will enter your advertisement Headline, then the advertisement, followed by the display site and then the actual then the actual site that viewer of your ad will be going to.

How Much Does it Cost to Use Adwords?

Cost will vary depending on how competitive your niche is. I f you have a highly competitive niche you will have higher cost, and lower cost for a less competitive niche respectively. You can choose to pay before or after your campaign and set up a daily budget to ensure that you don’t exceed the amount of money you have to spend. You will be charged each time a person clicks on your ad. This is what is know as cost per click or CPC.

This is just the basics for now. There are many different strategies that you can apply when using Adwords. Stay tuned for my next post “Adwords Strategies.”